Ft. Lauderdale, FL (PRWEB) October 10, 2012

How can you transform your company to deliver an exceptional customer experience on a daily basis? Nearly 10,000 executives and marketing professionals from over 50 countries will travel to Las Vegas on Oct. 13-18 to find out at DMA2012. The six-day conference hosted by the Direct Marketing Association (DMA) at the Mandalay Bay will explore the evolution of customers and their expectations, how they interact with a brand and how companies can use integrated marketing strategies to successfully reach and engage with them. One company that will share their expertise in this field is Cross Country Home Services (CCHS), one of the country’s leading providers of home warranty products and maintenance plans. CCHS is dedicated to ensuring the highest level of service to help make home management easy for its customers.

Over the last five years, we made it our mission to evaluate how our customers perceived their experience, and we used these Voice of Customer insights to transform how every one of our more than 650 employees does their job on a daily basis, said Sandra Finn, president of CCHS. We added more touch points during purchase and service delivery transactions, increased our online services and improved our processing time. Improving these and other essential elements of our marketing and customer care led to increased customer satisfaction as measured by our Net Promoter Score. The dramatic growth in customer loyalty and operating efficiency went straight to our bottom line.

CCHSs customer care staff is available 24 hours, 365 days a year and homeowner claims are efficiently resolved through a national network of over 40,000 service providers, the largest in the industry. In a recent survey, 95 percent of customers said they would recommend CCHSs products and services to family and friends. The company was the 2012 recipient of the prestigious Bronze Stevie