TV commercial for Carol Jones Realtors 2011. Produced by Red Crow Marketing. www.RedCrowMarketing.com www.CarolJones.com.
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Miami, FL (PRWEB) September 11, 2013
In a real estate market thats robust and thriving, Realtors are taking advantage of a major new set of tools to reach and serve customers mobile Internet applications that allow on-the-go sharing of information about properties and agents. The MIAMI Association of REALTORS is at the leading edge of this trend, partnering with St. Petersburg-based SavvyCard to offer mobile networking and marketing tools to Association members. SavvyCard is a smartphone-optimized digital webcard that serves information on business contacts or products, and can be easily shared and tracked. MIAMI Association of REALTORS members will gain access to the SavvyCard service on September 26th, which will include individual digital business cards for all MIAMI Association of REALTORS members, as well as card customization services and the ability to build cards featuring specific properties.
Mobile marketing software like SavvyCard combines the immediacy of conventional business cards, brochures, or other promotional materials with the flexibility of the web, including the ability to feature multimedia and link directly to social media sites. SavvyCard makes immense sense for a word-of-mouth and referral-dependent industry like real estate. It makes it easy for clients who have had great experiences with our Realtors to refer them to friends, or pass along tips on great properties. It also lets our members follow up on those referrals quickly, which is vital in the current market, says MIAMI Association of REALTORS Chief Marketing Officer Deborah Boza-Valledor.
Data from the MIAMI Association of REALTORS illustrates that while the real estate market across the country is warming up slowly, Miamis market is on fire, with the average home staying on the market less than 35 days. In July, Miami single-family home sales were up 27.3% year-over-year, while home values rose an equally dramatic 25.7 percent, motivating Realtors to use every tool in their arsenal to snag new business. Meanwhile, tablets and smart phones are making mobile Internet usage increasingly prevalent according to the Gartner Group, 50% of all searches are projected to be from mobile devices by the end of 2013.
SavvyCard will help the 30,000 members of the MIAMI Association of REALTORS take advantage of these two huge trends. Association CEO Teresa King Kinney says, Were proud to offer our members an innovative digital tool to help them multiply the effects of the sales work they already do. The MIAMI Realtors have come to expect the very best in marketing tools and services and SavvyCard delivers a new and innovative approach to mobile marketing to reach and better serve more customers.
SavvyCard is a startup based in St. Petersburg, and Florida has proven a great test bed for the new technology. We couldnt have asked for better partners than MIAMI, says SavvyCard CEO David Etheredge. Our goal at SavvyCard is to add digital tools to traditional smile-and-handshake networking, with its foundation in personal trust. A customer has to put a lot of faith in their real estate agent, making SavvyCards referral system immensely powerful for real estate and similar trust-based businesses.
Members of the MIAMI Association of REALTORS will receive their free SavvyCard accounts in late September, along with tools for creating and customizing cards to showcase their properties.
About the MIAMI Association of REALTORS
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St. Petersburg, FL (PRWEB) August 28, 2013
St. Petersburg-based tech startup SavvyCard has entered into a strategic relationship with the Miami Association of Realtors to provide association members with its SavvyCard mobile networking and marketing tools. The Associations 29,000 realtors will all get their own SavvyCards shareable, customizable webcards optimized for mobile phones to help them maintain contacts with prospective customers, track referrals, and showcase properties. SavvyCard, which has been raising capital in part with the help of Tampas FirstWaVE accelerator program, is rolling out its webcard framework to specific market segments on the way to broader expansion. Says CEO David Etheredge, As a startup, this is exciting for us. Were rapidly expanding our user base and adding new revenues. Were looking forward to working with the Miami Association of Realtors to offer truly powerful mobile marketing tools to their membership.
In addition to their own profile cards, Miami Realtors Association members will be able to create interactive SavvyCards for their over 140,000 properties, putting photos, virtual tours, and seller information in one self-contained, smartphone-friendly package. The real estate market itself is huge, but adding new functionality to the core SavvyCard system to support the real estate niche will also help SavvyCard appeal to other sectors. The functions were building are universal in terms of need. They are going to appeal to other mobile and referral-dependent businesses, says COO Joe Hamilton.
Whether representing a person, a product, a place, a brand, or an event, a SavvyCard can be easily shared by a business or passed on by a satisfied customer, and SavvyCards analytics and sharing notifications allow users to follow up on third-party referrals. Rather than just giving a friend a business contact’s number on a napkin, or sending a generic vcard, or emailing the name of a favorite restaurant, users can send a SavvyCard with a full array of phone, web, social, and multimedia links. As CTO Dzuy Nguyen puts it, Were building a framework with limitless possibilities a SavvyCard can play a musicians video, sell an athletes jersey, or book a dinner reservation, all in a format the business controls in real-time.
SavvyCards rollout to the Miami Association of Realtors represents a big step in the right direction for Tampa Bays entire entrepreneurial ecosystem. SavvyCards concept and model were honed in the FirstWaVE tech accelerator program. Tampa Bay also served as a development lab, with SavvyCard building on experience and feedback with local organizations, including Working Women of Tampa Bay and the Greater Brandon Chamber of Commerce.
Realtor-specific SavvyCards will be available to Miami Association of Realtors members in early Q4, but anyone can create a free profile card now at http://www.SavvyCard.com.
About SavvyCard
