Lombard, IL (PRWEB) July 31, 2013

Stevens & Tate Marketing President Dan Gartlan has been selected as a featured speaker for the LeadingAge Ohio 2013 Annual Conference and Trade Show. Gartlans presentation will take place on the second day of the three-day conference for senior living and aging care professionals.

The LeadingAge Ohio event is being held from September 10th-12th at the Hilton Columbus Downtown and the Greater Columbus Convention Center in Columbus, Ohio. Dans session is scheduled for 2:25-3:25 pm on Wednesday, September 11th.

As champion of Attraction Marketing, and an expert in the senior living and aging care industries, Dan will be educating LeadingAge Ohio members on How to Make Your Brand, Products and Services More Attractive to Prospects. The innovative concept is designed to show leaders how to successfully drive business and optimize budgets by incorporating a series of key marketing initiativesspecifically utilizing assets an organization already has in place.

The LeadingAge Ohio presentation will provide a thorough overview of the Attraction Marketing program, its six strategies, and proven tactics that work together to improve marketing performance. Additionally, Gartlan will cover the importance of determining an organizations make or break, setting measureable goals and objectives, and a unique process to manage individual initiatives. This includes discussing specific tools to continuously monitor, track, and report on activities, future indicators, and results.

Gartlan emphasizes that this program can have a significant impact on those who implement them. In todays economy, driving cohesive marketing programs that deliver enhanced results, greater efficiencies, and improved ROI is essential, said Gartlan. Senior living and aging care organizations of all sizes and scopes can benefit from the fundamental processes learned in Attraction Marketing to help get more out of the programs they put in place. This can lead to increased success generating leads, awareness and interest, and boosting occupancy.

LeadingAge Ohio is the local chapter of the national association that consists of more than 6,000 not-for-profit organizations dedicated to expanding the possibilities for aging. LeadingAge Ohio is celebrating its 75th anniversary this year, and continues its commitment to improving the quality of care and helping people live a more fulfilling life as they age.

The Annual Conference showcases products and services and provides education to senior living providers representing approximately 400 Independent Living Communities, Assisted Living Communities, Skilled Nursing Facilities, Continuing Care Retirement Communities (CCRCs), Adult Day Care, and other home- and community-based services throughout the region.

Stevens & Tate Marketing is a full service advertising agency offering Internet advertising; award-winning, on-strategy creative; integrated message development; and cost-effective media planning and execution. Stevens & Tate creates focused, targeted solutions for all its clients in senior living, medical/healthcare, business-to-business, food, grocery, retail, travel/tourism, and real estate industries.

Dan Gartlan, President of Stevens & Tate Marketing, counsels businesses on improving their marketing results and speaks on the topic of Attraction Marketing to businesses, groups and associations. He can be reached directly by calling (630) 627-5200 or via email at gartlan(at)stevens-tate(dot)com.