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Miami, FL (PRWEB) September 26, 2013
Randy Heffernan was ahead of the curve way, way ahead. The successful Tampa Bay-based Realtor first set up a SavvyCard over a year ago, and since then hes been using the mobile marketing tool to spread the word and generate referrals for his business. Today, hes joined by 30,000 Realtor members of the MIAMI Association of REALTORS
Miami, FL (PRWEB) September 11, 2013
In a real estate market thats robust and thriving, Realtors are taking advantage of a major new set of tools to reach and serve customers mobile Internet applications that allow on-the-go sharing of information about properties and agents. The MIAMI Association of REALTORS is at the leading edge of this trend, partnering with St. Petersburg-based SavvyCard to offer mobile networking and marketing tools to Association members. SavvyCard is a smartphone-optimized digital webcard that serves information on business contacts or products, and can be easily shared and tracked. MIAMI Association of REALTORS members will gain access to the SavvyCard service on September 26th, which will include individual digital business cards for all MIAMI Association of REALTORS members, as well as card customization services and the ability to build cards featuring specific properties.
Mobile marketing software like SavvyCard combines the immediacy of conventional business cards, brochures, or other promotional materials with the flexibility of the web, including the ability to feature multimedia and link directly to social media sites. SavvyCard makes immense sense for a word-of-mouth and referral-dependent industry like real estate. It makes it easy for clients who have had great experiences with our Realtors to refer them to friends, or pass along tips on great properties. It also lets our members follow up on those referrals quickly, which is vital in the current market, says MIAMI Association of REALTORS Chief Marketing Officer Deborah Boza-Valledor.
Data from the MIAMI Association of REALTORS illustrates that while the real estate market across the country is warming up slowly, Miamis market is on fire, with the average home staying on the market less than 35 days. In July, Miami single-family home sales were up 27.3% year-over-year, while home values rose an equally dramatic 25.7 percent, motivating Realtors to use every tool in their arsenal to snag new business. Meanwhile, tablets and smart phones are making mobile Internet usage increasingly prevalent according to the Gartner Group, 50% of all searches are projected to be from mobile devices by the end of 2013.
SavvyCard will help the 30,000 members of the MIAMI Association of REALTORS take advantage of these two huge trends. Association CEO Teresa King Kinney says, Were proud to offer our members an innovative digital tool to help them multiply the effects of the sales work they already do. The MIAMI Realtors have come to expect the very best in marketing tools and services and SavvyCard delivers a new and innovative approach to mobile marketing to reach and better serve more customers.
SavvyCard is a startup based in St. Petersburg, and Florida has proven a great test bed for the new technology. We couldnt have asked for better partners than MIAMI, says SavvyCard CEO David Etheredge. Our goal at SavvyCard is to add digital tools to traditional smile-and-handshake networking, with its foundation in personal trust. A customer has to put a lot of faith in their real estate agent, making SavvyCards referral system immensely powerful for real estate and similar trust-based businesses.
Members of the MIAMI Association of REALTORS will receive their free SavvyCard accounts in late September, along with tools for creating and customizing cards to showcase their properties.
About the MIAMI Association of REALTORS
GAINESVILLE, Va. (PRWEB) August 23, 2013
Local online marketing company RevBuilders Marketing announced today the recent launch of a brand new mobile website for one of their clients. UltraSafe Pest Management, Inc., located in Boston, Mass., has been servicing the Boston, Canton, and Middleton areas for over ten years, and today the company has refreshed their online image to keep up with new website design techniques and new mobile-friendly formats.
Websites have experienced rapid evolution over the years, and as mobile phones have exploded in sophistication, the need for mobile websites has emerged. Today, numerous techniques for creating mobile websites exist, from the simple to the sophisticated. The laptop computer is on its way to becoming obsolete, says Scot Small, President of RevBuilders Marketing. Most people who are traveling are doing increasing amounts of computer work on their smartphones or tablet PCs. So, while we will likely continue to need full-size websites for the tablets and desktops, mobile websites are now fundamental to the success of a marketing strategy in a wide variety of industries.
The mobile website comes as part of a series of different changes that the Boston-area pest control company had set in motion, including a revamp of their full website as well as renewed online paid advertising efforts.
This is our first mobile website, says Vic Palermo, Owner of Ultra Safe Pest Management, Inc. RevBuilders was very helpful, and has made the design process extremely easy. They were able to create a mobile website which showed our essential branding while still being easy-to-use and accessible for those accessing the site through a smartphone. Were excited to see how tapping into this new venue will help connect those who need pest control directly to one of our pest control professionals.
For mobile websites, we try to keep it clean and simple, says Small. Most people navigating the web on their phone have a specific idea of what they want out of a website, so we design our websites to provide for that want.
About RevBuilders Marketing
RevBuilders Marketing is an online marketing firm with over ten years of experience in various industries, including SEO, PPC Management, Web Design, and Graphic Design. The firm has worked for clients in a variety of industries, including pest control, HVAC, plumbing services, business consulting firms, caterers, personal injury law firms, Realtors, travel agents, and more. Visit RevSEOCompany.com today for more information.
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FORT MYERS, Fla. (PRWEB) August 14, 2013
Through the Excellence in Marketing Awards, communities in Florida have the opportunity to showcase their creativity and innovation in how they are using both new and traditional media to grow jobs, says Amy Evancho, president and CEO of FEDC. Getting the word out about each of the unique communities in Florida is very important to growing our state, continued Evancho.
The award winners were celebrated at the Promotional and Marketing Awards Reception on Wednesday, June 26, 2013 at the Hyatt Regency International Airport Orlando, the opening event of the 2013 Florida Economic Development Conference.
The podcast / video series, Together4Business, explores economic development in the Southwest Florida region and its vital role in attracting new businesses, expanding existing ones, and creating desirable high-paying jobs. Through a series of interactive discussions with area executives and experts, the show highlights key factors of the overall business environment with a highly regarded airport, significant corporate development, and ample real estate opportunities.
Together for business has become our rallying cry throughout all elements of the campaign and was strategically implemented in advertising, marketing and promotional messages to engage all business leaders, residents, and industry partners, stated Jim Moore, executive director of the Fort Myers Regional Partnership.
We are well underway to take our integrated marketing and communications plan to the next level in 2014. We will reach targeted audiences in and out of the market making the case that Lee County is a vibrant place for all of us, continued Moore.
About the Florida Economic Development Council
The Florida Economic Development Council is a membership-based not-for-profit (501c6) corporation that relies on support from its members and investors to educate and inform business and government leaders about key economic development issues and initiatives. The FEDC is Floridas primary resource for economic development related policy development, education and networking. The Florida Economic Development Council is open to individuals, agencies, and companies who are interested in growing the economy of Florida. More information can be found at http://www.fedc.net.
About Fort Myers Regional Partnership
The Fort Myers Regional Partnership works to attract new and diversified businesses resulting in high-wage, high-skilled jobs; retains and encourages the expansion of existing businesses and improves the overall business environment. Lee County is a thriving business community with a highly regarded airport, significant corporate development and ample real estate opportunities.
The area is attracting, retaining and growing high-value businesses with a unique blend of an outstanding business climate and superior quality of life. The county is home to five vibrant cities–Fort Myers, Bonita Springs, Cape Coral, Fort Myers Beach, and Sanibel–and is the heart of Southwest Florida.
The Partnership continues to promote and build the region through ongoing efforts from its proactive team of domestic and international recruiters, research staff and community liaisons, as well as through its partnerships with the Horizon Foundation, the Horizon Council and the Lee County Industrial Development Authority.
Since 1996, more than 5,000 new jobs and more than $ 1 billion in economic impact have been committed to as a direct result of key local incentive programs; Lee County Job Opportunity Program and the First Incentives for Recruiting Strategic Targets as well as State of Florida incentives and the State Closing Fund.
In addition to the website, Fort Myers Regional Partnership can also be found social networking sites including Linked-In, Facebook, Twitter and YouTube.
