Edmonton, AB (PRWEB) July 29, 2013

Earlier this month the Calgary Herald reported on the success of the retail sector in Alberta and how it could be attributed to the Province laying claim to both the highest birth rate in Canada and overall population growth. The retail segment that is seeing a large part of the benefit is the one that caters to children, a trend that is clearly correlated to the continuing birth rate. One notable addition to the 2013 retail landscape in Edmonton is the St. Louis based Build-a-Bear Workshop’s new concept store. The Edmonton Journal provided a quote from Dave Finnegan of Build-a-Bear that is a succinct assessment of the general retailer consensus on the city Edmonton is a family-centric area that has strong matches with our core demographic, primarily families with children as well as grandparents, aunts and uncles. Another industry has picked up on this assessment of the demographic statistics – real estate. Local Edmonton real estate group Team Love of http://www.EdmontonProperties.net, is reacting not simply to “cash in”, but to accommodate the young families in their beloved city.

Team Love is comprised of brother and sister team leaders Jay and Shari Love. While family values have always played an integral part in the way they and Edmonton Properties conducts business, there have not always been primarily focused on family homes. Commercial real estate and downtown condo units have been a successful segment for the team in the past but after recognizing that their services may be better spent working with the ever growing young family demographic, Edmonton Properties began to shift gears in 2013. When the year’s statistics began to back up their new plan Edmonton Properties launched a new website that was more family friendly. Now with the news that major retailers, multi-million dollar corporations, are making strategic decisions to set up shop in Edmonton, Team Love decided they had to do more. To account for the high birth rate and the continued population growth that is peppered by growing incomes in the energy sector, Edmonton Properties is increasing focus on single family detached homes and has expanded its reach to include popular family communities Spruce Grove and Stoney Plain in their Edmonton real estate listings. In addition, Edmonton Properties has been quick to communicate news about the Alberta baby boom and how Edmonton is one of the most welcoming regions to accommodate the growth within their on-site blog and social networks.

Shari Love of Edmonton Properties comments, “As a brother and sister team ourselves we tend to pick up a lot of inquiries from families seeking their very first detached home. From a strategic standpoint we of course had to make recent decisions that would allow us to help fill this increasing demand. But to be honest it’s more about finding these families, often couples where the wife has a precious baby bump, the perfect home where their children will grow up in. There’s no greater reward than that. It’s great to be a part of a successful community that is fueled by a high birth rate and an economy to back it up.”

ABOUT Edmonton Properties

Team Love is a team of Edmonton REALTORS