Stamford, Conn. (PRWEB) August 27, 2012
Design Within Reach, Inc. (DWR), today announces a real estate expansion plan that increases the companys retail presence to better service both retail consumers and trade professionals. Executed in three markets across the country, the retail initiative follows a successful two-year period of product and partnership development that has greatly expanded the assortment and changed the in-store and digital customer experience. Doubling the size of Studios in New York and Miami, as well as opening a new Studio in Costa Mesa, Calif., allows Design Within Reach to present merchandise in stylistically defined room vignettes outlining decor solutions for living, dining, outdoor, work, and sleep.
Founded in 1998, Design Within Reach made modern design accessible to the U.S. market through its groundbreaking catalog and e-commerce site. DWR has evolved into a destination for its exclusive collection of modern furniture and accessories to complement the iconic mid-century classics it has offered for years. The Studio expansion provides design enthusiasts the convenience of shopping a broader assortment of DWR furniture in an engaging environment with the help of professional design associates. “These expanded locations allow us to show the modern classics from Herman Miller
